Hot on the heels of the announcement of the official release date for their first album of new material in over four years, the much anticipated All Your Heroes Become Villains album, the Brit-pop/Modern Rock group Ed Hale and the Transcendence have just been signed by Great Britain’s leading Music PR Agency, Prescription PR. Prescription PR is the leading music PR, music promotion and digital marketing agencies in the UK, based near London, and home to such artists as Rufus Wainwright, Eddie Izzard, the Kinks, Pink Floyd, and Beck. A seemingly perfect fit for the eclectic genre-defying Hale and Transcendence, who many US media outlets over the years have mistakenly identified as “a British rock band” in the press.
“I think it’s just because we are always classified as a Brit-pop band,” bassist Roger Houdaille claimed. “Our sound is a lot more U2 or Radiohead or Coldplay than the American rock bands. We don’t even know the names of most of them honestly. The US rock market has become so formulaic and perfect sounding if a band wants to be on the radio. There’s no room for experimentation or veering from all these very strict rules.”
“Yeah exactly,” chimes in singer/guitarist Ed Hale. “It’s all so freaking cookie cutter on rock radio now. It sucks. So for that we’re happy to be called a British band at this point. At least in the UK listeners are still open to artists being creative. Over here [in the US] we are literally forced into all these incredibly restrictive rules regarding how we record our songs. ‘Vocals have to come in in five seconds, the chorus has to start before forty seconds, the song can’t be more than three minutes and thirty seconds’. They’ve sucked the lifeblood out of what used to make rock so freaking awesome.”
The true test for Hale and the Transcendence collective (the five piece band, who first got together in 2001, added several more members to its lineup for the All Your Heroes recording sessions) will be how receptive American rock radio is to the band’s new album and the album’s first single, most likely the scorching “Blind Eye” which sounds like a cross between Incubus, Radiohead, Foo Fighters and even Metallica [no joke]. Though the album is by far the most commercially accessible album Hale and Transcendence have ever produced, it is also the most fierce and intense. Biting lyrics, thundering drums and bass, screeching guitars aplenty, and Hale’s vocals at times sounding as though they are going to jump right out of the speakers and into the room to grab you by the throat as he rallies against everything from war to dishonesty, unrequited love to betrayal, loneliness and deceit in desperate cries of passion and angst. Of course the album also finds Hale at times singing at his most tender.
Prescription PR owner and Publicist, James Parish, states that he first heard a bootleg of the album on the internet on his cell phone at a pub at eleven o’clock at night and immediately wanted to speak with the band. “I can’t wait for the British public to hear this album. We are all very much looking forward to working with the band and its label on this new album. I believe Transcendence is going to be huge in England. They’ve just got that perfect sound for where things are right now. The album is quite brilliant.”
The band can only hope that American listeners will be so kind. Hale and Transcendence have always done well at the college radio and indie rock level, their last Top 40 hit on commercial alt-rock radio was 2005’s “Super Hero girl,” a generally more standard and predictable rock record. All Your Heroes Become Villains is a much bigger sounding monster. Time will certainly tell. The album’s first single hits college radio in October when the album becomes available for pre-order on the 18th.
All United Kingdom and European Media requests can now direct correspondence to:
Prescription PR C/O James Parish
+44 (0) 1223 505328
47-51 Norfolk Street
Cambridge, CB1 2LD, United Kingdom